Savor by Suzie is a mission-driven, gluten-free snack brand dedicated to creating delicious, allergen-friendly pretzels while championing inclusivity by providing employment opportunities for autistic adults.
In my role as Marketing Manager, I am a one-woman marketing team driving strategic marketing initiatives that fuel e-commerce growth, expand retail presence, and elevate brand impact. Passionate about brand marketing and storytelling, I craft compelling narratives that connect with consumers across social, email, and digital channels. From spearheading content creation to optimizing sales on platforms like Shopify, TikTok, Amazon, and Faire, I implement data-driven strategies that engage audiences and accelerate revenue. I’ve played a key role in securing major retail partnerships, expanding distribution, and executing high-converting digital retail programs.
Additionally, I collaborate on product development and packaging design to ensure a cohesive brand experience. With a deep commitment to both creativity and analytics, I continuously refine marketing strategies that drive growth, foster community engagement, and strengthen Savor by Suzie’s presence in the better-for-you snack space.
Retail Launch Success Stories
Develop brand presentation/marketing collateral for Erewhon category review.
Work to gain key locations in prime stores - Center City Philly pictured above
Strategically plan promotional calendar
Develop in-store signage to appeal to our audience/Erewhon shoppers and land end cap placements.
Organize and lead demos to drive trial in key stores
Results
Drive velocity with digital sampling programs supported by paid social ads.
Chosen by Whole Foods to earn shelf signage in all of our stores
Organically earn influencer support - Alix Earle shares on TikTok (Erewhon Haul - 7.7MM Views)
Drove digital sampling programs (BOGO - 30% conversion rate)
Social Media - @savorbysuzie
I manage, plan, and create content for all social media accounts owned by the brand manage, driving eCommerce growth, increasing retail traffic, and elevating brand awareness.
Example - TikTok Shop Launch Video
From concept
To Execution
Email Marketing
Crafting copy, designing, testing, and optimizing campaigns to drive engagement, sales, and brand loyalty.
Spooky season, smart strategy – an example from our Halloween sale email campaign I planned and created to drive eCommerce sales
Announcing our Whole Foods launch! I supported this milestone with a strategic BOGO offer through Aisle to drive in-store sales and maximize impact.
Super Bowl sale email with early access for our subscribers, driving engagement, loyalty, and sales.
Attain and maintain key metrics.
Advertising
Meta Ads Driving to Ecommerce
Meta Ads Driving to Retail
Advertising on bjs.com - BJ’s Wholesale Club
Ads in grocery distributor promotion books
Website Redesign
Product Relaunch
New Product Development
Mini Bag Snack Box
From designing artwork to exhibiting the finished product at Expo West
Retail Display Shipper
Sea Salt Pretzel Stick