Vesta is all-in-one online community building software for brands. In my role as a Marketing Associate, I worked among a small team to drive measurable impact and enhance Vesta’s positioning in the highly competitive marketing technology space. As a fast-growing company with a roster of consumer brand clients like Grubhub, Unilever, ARM & HAMMER™, Hero Cosmetics, BIC®, Henkel, Reckitt Benckiser, and many more, I had the opportunity to work cross-functionally and wear many hats in my role to further develop skills such as:

  • Content Creation

  • Social Media Management

  • Email Marketing

  • Copywriting

  • SEO

  • PR Strategy

  • Website Design

  • Lead Generation

  • Product Marketing

  • Marketing Automation

  • HubSpot

  • WordPress

  • Google Analytics

  • Amazon QuickSight

  • Canva

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Social Media

New Blog Post Promo

Featuring Hero Cosmetics and Clio Snacks

Promo for a Forbes Article by Vesta’s CEO

Paid LinkedIn Advertising

Created for a webinar hosted by Vesta and the Association for National Advertisers featuring Sir Kensington’s

Social Media Gif

Used for promotion of Vesta’s landmark study - The Big Online Brand Community Study

Podcast Promo Audiogram

To promote an episode of Vesta’s Community Powered Marketing Podcast featuring Grubhub’s Brand Strategist

Proprietary Research Report Launch Promo

Blog Posts / Writing Samples

The 5 Personas That Accelerate Brand Community Building

Three Tips for Securing Brand Harmony

Warning for Marketers: Community Must Be More Than a Buzzword in 2023

LinkedIn Writing - Response to New York Times Piece

Vesta Honored With a Gold and Bronze Award From 2021 Stevie® Awards

Ghostwriting LinkedIn Post for Vesta CEO, Susan Frech

Product Marketing Highlights

An example of one of many platform sell sheets I wrote and designed. Sell sheets were used by both the Client Success Team and Outbound Sales Team.

Vesta Platform Sell Sheet

Sir Kensington’s Vesta Community Highlights Video

A video from a series I created highlighting the achievements of brands on Vesta’s platform. This video was created for Sir Kensington’s to be shared internally at Unilever.

Vesta Platform Insights Capabilities Deck

A deck I created that introduces Market Research Online Communities, an insights capability on Vesta’s platform. The deck features a case study on the clean beauty market with proprietary research conducted on Vesta’s platform.

Website Design

One of the goals of Vesta’s marketing team was to update the corporate website and messaging to better reflect the product and have a cleaner interface. Collaborating with the marketing team and Vesta’s web developer, I helped redesign the home page, I created 9 “solutions” pages that highlighted all the different use cases for the platform, and built out pages for Vesta’s Community Powered Marketing Podcast.

Home Page Before

Home Page After

  • New mobile carousel I created for the home page

  • All 9 solutions pages I created displaying in the drop down menu

  • An example of one of the 9 solutions pages I created

  • Page I built out for the Community Powered Marketing Podcast

PR Awards

I successfully researched, wrote the submissions, and won the following awards for Vesta:

Best MarTech No-Code Solution

Best Female Entrepreneur - Susan Frech, Vesta CEO

Community Engagement Campaign of the Year - Sir Kensington’s

Female Entrepreneur of the Year - Susan Frech, Vesta CEO

Finalist: Customer Insights and Metrics - BIC®

I spearheaded Vesta’s review generation campaign on G2, the world’s largest and most trusted software marketplace. Collaborating with the client success team to drive client reviews, Vesta went from 0 to 20+ reviews in less than a year and has earned a 4.8/5.0 rating. Additionally, Vesta was named a leader in Online Community Management by G2 and received the following recognitions:

G2 Awards

What the Vesta Team Says…

  • “Katie has super-size talent, drive, and creativity and she goes big on the passion and fun too. For the past two years, I have had the absolute pleasure of watching Katie shine as a member of my marketing team, transforming the promise shown in her past internships into the realization of a smart, strategic marketer and team player who is driven to continually develop her skills and knowledge. Katie hit the ground running and never looked back, immediately adapting to the demanding pace and expectations of a growing brand with aplomb. She has worn many hats in a short time, managing content development and production, social media, email marketing, and marketing automation and lead gen through Hubspot. And she has excelled in managing complicated campaigns, ensuring that events, webinars, podcasts, and proprietary research all benefit from her attention to detail and elevated promotional profile. Katie is also a tremendous teammate, always ready to collaborate, eager to assist, kind and thoughtful. Her efforts helped our brand grow and our team thrive over the past two years and I recommend her unreservedly and with not a small amount of jealousy for the next team who has the privilege of working with her!”

    Cathy Courtney, VP of Marketing, Vesta

  • “I have worked with Katie for over two years. Quickly I realized what an incredibly talented and hard-working team member she is. But more importantly, she is innovative, flexible, and strategic. Being a small team, Katie's responsibilities ranged, but she excelled in every project she worked on. Katie was able to substantially grow into the role over the past two years at Vesta. She was asked to work cross-functionally and proved to be both a team player and very detail-oriented. One of Katie's most successful goals was to help raise Vesta’s profile. She did this by researching, applying for, an winning several awards for Vesta, including but not limited to - MarTech Breakthrough Awards, Stevie Awards, and G2 awards, and Vesta was an L360 Awards Finalist. Katie was responsible for our B2B marketing emails and was able to boost our email open rates for both client and prospect emails by double digits. Again being a small team, Katie played the role of Product Marketer, supporting the Product team and Sales enablement. Katie helped develop product marketing materials, including sell sheets, slides, and feature releases training and documentation. Katie's sales assets were utilized by both client success and the outbound sales team, proving to help increase client retention and increased revenue. Katie also collaborated on our website refresh/redesign and assisted with SEO efforts with our digital agency, CommonMind, which helped increase YOY website traffic and boost keyword rankings. I cannot say enough good things about Katie and what a pleasure she is to work with.”

    Susan Frech, Founder and CEO, Vesta

  • “Katie is on her way to being a marketing superstar! I've been grateful to partner with her for the past two years at Vesta. Creative, collaborative, an excellent communicator, lightning speed for beautiful content production, always positive and ready to roll up her sleeves. Knows the ins and outs of a tall MarTech stack, too. I'm already jealous of the next team Katie joins!”

    Mary Gilbert, VP of Sales, Vesta

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